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Difference drop
When I was brought on board for this ad, the goal was to create an original tune that felt super relaxed, playful, and laid-back. The music needed to support the message that you don’t have to worry when you’ve got the right tool for the job.
- Year
- Feb 2021
- Category
- Commercial
- Type
- Advertising
- Contribution
- Composition
The process
It might sound simple, but it’s not easy to come up with a universal, catchy tune for a dishwashing product. So I focused on the end result instead—that moment when everything’s clean and there’s nothing left to do. Total zen. I pictured that feeling when you’re so relaxed you just hum along to anything.
To avoid clichés and keep the rhythm of the animation feeling natural, I built the track almost entirely from vocal layers, with a bit of acoustic guitar mainly used for percussion. It turned out great: a light, happy tune that carried the message of the campaign.
The track was a success and became part of Fairy’s international rollout.
References:
The soundtrack
This is the track from the project, “As Long as I Have You”. I think it really captures that feeling of being done with work and simply enjoying the moment. Playful, laid-back, and easy to hum along with, just perfect for the ad.