Responsibility
Responsibility
Responsibility
Responsibility
Following the success of the first manifesto, Fashion Days continued the story with this new campaign, shifting the message from "common sense" to "responsibility." They liked the original soundtrack so much they chose to feature it again—the best kind of compliment.
- Year
- Mar 2021
- Category
- Manifesto
- Type
- Brand
- Contribution
- Composition
The process
Sometimes a piece of music fits a brand’s voice so well it can tell more than one story. That was the case here. It was rewarding to see the track support a second powerful message, and the campaign's success was confirmed with an impressive run at the Effie Awards, picking up five trophies across Romania and Europe.
References:
IQAds
Effie Europe
Sites.ro
The soundtrack
Here's the music soundtrack that's the central piece of this campaign. It’s got that James Bond-inspired feel with an urban twist, driving the "Good taste and responsibility" message across cinema, digital, radio, and TV.
Next Project
“Good taste and common sense” was a bold manifesto campaign for Fashion Days, and a fun project where I handled music research and composed the final soundtrack.
