Good night, concerns!
Good night, concerns!
Good night, concerns!
Good night, concerns!
This Pampers campaign, “Noapte bună, griji!” (Good night, concerns!), was built around a simple and powerful idea: a lullaby to help put parents’ anxieties to bed, right along with their babies.
- Year
- Nov 2017
- Category
- Manifesto
- Type
- Brand
- Contribution
- Composition
Pampers lullaby
I helped create the music for this lullaby, which became the heart of the entire campaign. The goal was to make something soothing and memorable that addressed the real-life sleep challenges new families face.
The lullaby was also featured on radio and, later, on television and the message connected well with people, and it was great to see the project recognized with Silver trophies at both the Romanian PR Award and Internetics.
References:
PR Award
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