The process
This was one of those more complex projects that required full attention to detail. I had to compose the music, create the main theme (it had to be catchy and easy to understand for everyone), add sound effects, mix dialogue in different languages, and sync everything for both TV and digital formats. It was a big job with a lot of coordination between different production houses across multiple countries.
One of the biggest challenges was writing a theme that worked no matter the language. So I came up with a simple melody, something you could hum even if you were a fish. Just small vocal elements anyone could catch onto. And it worked. The music ended up being used for a few years across different campaigns.
Another tricky part was adapting the arrangement to match the vibe of each influencer, without actually changing the music. So I chopped the audio into little LEGO-like pieces and rebuilt the feel with filters, different instruments, and clever edits. That worked great too.
This project taught me a lot. It pushed me to plan, stay sharp, and handle a ton of deliverables across formats. I realized how much I enjoy these big, layered jobs—they bring out a side of me that’s focused and fully locked in.
