The process
For this fun ad, I used a well-known celebration song by What’s UP featuring Marius Moga, “La Mulți Ani!” (which means “Happy Birthday!”), and adapted it specifically for the project.
I re-recorded all vocals and chants with new Zuzu-themed lyrics, reworked parts of the arrangement to add rock and marching band elements (as seen in the video), and layered extra vocals to boost the party vibe.
A few sound design touches and some sharp transitions helped everything snap into place. The song is already familiar to Romanian audiences, so the adaptation made it even more fun and meaningful within the ad’s context.
The only real challenge was the tight deadline. Everything else was just pure fun and creatively rewarding. The campaign had a massive push across TV, radio, and social media, and turned into a big success. The slogan played for an entire year in gas stations, supermarkets, and malls across the country.
