Man in white Halloween costume holding a decorated skull and making a playful surprised face.
Man in white Halloween costume holding a decorated skull and making a playful surprised face.
Man in white Halloween costume holding a decorated skull and making a playful surprised face.

Halloween Dance

This wasn’t one song but a series of short tracks made for ING’s Halloween campaign, “Don’t panic, just dance.” I wrote the music for six creepy-fun stories featuring Emil Rengle’s killer dance moves. The vibe was spooky but playful, made to bring Halloween energy to your feed without taking itself too seriously.

  • Year
  • 2022
  • Tag
  • Social
  • Type
  • Advertising
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The story

This was one of those projects I loved from the start. I liked the concept, I liked that it was for Halloween, and honestly, I enjoy anything Halloween-related. The stories were funny, the brief was hilarious, and the production team was amazing.

Loredana Căvășdan’s voice was the bread and butter of the whole thing. She brought so much personality into the studio. Andi Grasu’s vocals and positive energy made everything better. LeShaman came in with all those great melodic ideas and helped shape the musical direction. And Emil Rengle, besides being a passionate dancer, is also just a really kind, down-to-earth person. A joy to work with.

We made a lot of tea and coffee in the studio, sat around the table, and went through each story idea. We’d brainstorm until something made us laugh way too hard, then jump straight into building it. Once the core ideas were set, we recorded vocals and instruments, and Emil started working on a dance for each one.

Let’s be real, there are some issues banks in Romania have to deal with that banks in other countries probably don’t—like werewolves, vampires, zombies, and ghosts. You need solid strategies to stop these things from spreading to users. Luckily, with this bank, users don’t need to worry. We just dance and sing about them instead.

The soundtrack

Music was the core of this campaign. It had to be diverse enough to match each story, but still feel like part of the same world. All the clips had to work together, and there was one rule, it had to stay positive. So that’s what we did. We built a mini soundtrack for the campaign using a mix of classical, pop, electronic, and Romanian folklore influences. It helped the whole thing feel fun, weird, and just the right kind of spooky.

Featuring vocals by Loredana Căvășdan, Andi Grasu and Emil Rengle | Music by Adrian Klein and Răzvan Păun (“LeShaman”)

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Make Sound

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Make Sound

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Make Sound

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