Sleep tight, little fighter!
Sleep tight, little fighter!
Sleep tight, little fighter!
Sleep tight, little fighter!
This was a really meaningful project to contribute to. For this Pampers campaign, I helped create the music for an anthem dedicated to premature babies and their families, with vocals by Adela Popescu.
- Year
- Dec 2020
- Category
- Manifesto
- Type
- Advertising
- Contribution
- Composition
The process
What made the song so unique is that the lyrics were created from the actual words and messages of encouragement shared by parents on social media. It was about taking those individual struggles and moments of strength and turning them into a piece of music that could offer some comfort and inspiration.
The campaign was later honored with an Effie Award.
References:
The soundtrack
Here's the full instrumental track I composed for this campaign. This was the main theme I created before adding the lyrics, which were inspired by parent messages on social media.
Next Project
My fourth collaboration with Pampers, the Pampers Preemies campaign, was a deeply emotional one. This time, the focus was on the power of touch, a campaign that celebrated fragility, hope, and the incredible resilience of premature babies and their families. Music sat quietly, but firmly, at the center of it.
