Boy with a backpack crossing a quiet street in front of an old apartment block in an urban neighborhood.

Teachers of trust

This is a project I did for Teach for Romania’s short film “Teachers of Trust,” a project with Always and P&G. It backed real teachers making a difference in under-resourced schools. It wasn’t just a donation drive. The campaign also included workshops, mentorship, and real support for teachers in the field.

Label:

Role:

Year
2019

Tag
Awareness

Type
Foundation

0:00 / 0:00

Teach for Romania and Always joined forces to support real teachers in under-resourced schools—not just with words, but real funding and workshops. I arranged the music and dialogue for their short film, helping tell a story about trust, impact, and doing more than just ticking the PR box.

This project went on to win multiple recognitions, including two IPRA Golden World Awards and a Silver PR Award. Huge credit to the teams behind it. I’m also proud that the music helped carry the message and gave the campaign a stronger emotional weight.

Music: Răzvan Păun (“LeShaman”) | Music Production: Adrian Klein

The lost project

In 2021, Ariel and P&G launched Brighter Homes, a powerful campaign bringing sustainable light to remote Romanian villages. Blending social impact with eco-friendly habits, it showed how everyday choices can brighten lives and build a greener future.

Rural landscape with wooden houses, grassy hills, and dense pine forest under soft morning light.