Wash like a boss

For this Fairy commercial with Chef Adrian Hădean, my job was to create the music and the branded jingle at the end. The spot shows him in his kitchen, using the product with a really friendly, easy-going vibe—washing dishes like a true charismatic boss.

  • Year
  • 2020
  • Tag
  • Commercial
  • Type
  • Advertising
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The process

The ad’s tone was super relaxed, so the music needed to match. I put together a cool, fun track, and because I wanted the music to really carry the “Wash like a boss” feeling, I added a bit of fun with some singing voices to make the tag line stand out. It turned out just right.

Dishes, beats, and boss vibes.

The soundtrack

Here are the two music tracks from this project so you can hear them on their own, outside the ad.

The first one, “Like a Boss,” has that fun eastern European boss vibe. That’s what inspired the instrument choices, especially the accordion theme.

The second is the Main Soundtrack from the ad, with the branded jingle at the end. Relaxed, catchy, and easy-going—just like the spot.

Like a boss
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Platinum plus [main soundtrack]
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When Ariel launched their innovative laundry pods, many people weren’t exactly sure how to use them. So, the brand and agency came up with a clever way to simplify the instructions: a catchy song performed by some of the most popular influencers around, because it’s always easier to remember things when you’re humming along.

When Ariel launched their innovative laundry pods, many people weren’t exactly sure how to use them. So, the brand and agency came up with a clever way to simplify the instructions: a catchy song performed by some of the most popular influencers around, because it’s always easier to remember things when you’re humming along.

When Ariel launched their innovative laundry pods, many people weren’t exactly sure how to use them. So, the brand and agency came up with a clever way to simplify the instructions: a catchy song performed by some of the most popular influencers around, because it’s always easier to remember things when you’re humming along.

Make Sound

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Make Sound

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Make Sound

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