Close-up of icy frost patterns forming delicate blue crystal shapes on a cold surface.

As cool as ice / H&S

This was a song I made for Head & Shoulders’ digital campaign. They created a few social media stories with influencers, and I handled the opening sound logo and original tracks. It was a simple, fun job where the goal was clear—translate the freshness and cool vibe of the product into sound.

Label:

Role:

Year
2020

Tag
Social

Type
Advertising

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The soundtrack

I really liked how the final video turned out. The sound design worked well with the visuals and actually captured that fresh vibe we were going for.

Fun fact about the opening sound effect—it’s not ice. We had to move fast on this one, so instead of going for the obvious, I recorded plastic foil and some beans dropped into an ashtray. Then, with a bit of processing magic, it turned into the sound of fresh ice cracking. Sometimes the weirdest ideas work best.

Opening [sound design]

Jungle freshness [soundtrack]

Menthol freshness [soundtrack]

No one escapes [soundtrack]

This Head & Shoulders campaign has a strong message about breaking barriers in sports. It follows a young woman's football journey, showing her rise above negative comments and succeed through hard work.