Close-up of a soccer cleat resting on a colorful soccer ball on a grassy field.

Performance knows no gender!

This Head & Shoulders campaign has a strong message about breaking barriers in sports. It follows a young woman's football journey, showing her rise above negative comments and succeed through hard work.

Label:

Role:

Year
2021

Tag
Manifesto

Type
Brand

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The process

My role was handling the sound design and music. The brief was to create a powerful score that could capture her inner conflict. I used layered sound and musical effects to build a sense of her fears and the challenges she faced, which in turn made the triumphant moments feel more earned. A great project about using sound to get inside a character's head.

The soundtrack

This is an adaptation of the song “Barricade” arranged specifically for this campaign to celebrate dedication, dreams, and triumph beyond gender.

Voiceover by Ana Moga

Barricade [main adaptation]

This P&G campaign was built around an important message: that household tasks are for everyone, challenging the old idea that this responsibility falls only on women. The name "Gospodin" plays on the Romanian word for a householder.

Kitchen scenes with ‘gospodin’ text in center.