Kitchen scenes with ‘gospodin’ text in center.

Gospodin

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This P&G campaign was built around an important message: that household tasks are for everyone, challenging the old idea that this responsibility falls only on women. The name "Gospodin" plays on the Romanian word for a householder.

Awarded

Year
Jun 2021

Category
Manifesto

Type
Brand

Contribution
Composition

Fairy Brand Manifesto

The video featured several known couples from here in Romania, sharing chores as part of a normal day. I composed the music to support that idea. It was a successful campaign, and I was happy to see it win an Effie Award.

References:
Moog ME-101S
StudioVerse
PhasePlant

The soundtrack

Listen to a few examples of

→Main soundtrack for "Gospodin"

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→Main soundtrack for "Gospodin"

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→Main soundtrack for "Gospodin"

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