This P&G campaign was built around an important message: that household tasks are for everyone, challenging the old idea that this responsibility falls only on women. The name "Gospodin" plays on the Romanian word for a householder.
The video featured several known couples from here in Romania, sharing chores as part of a normal day. I composed the music to support that idea. It was a successful campaign, and I was happy to see it win an Effie Award.
Links:
Effie Awards
PR Award
With the music for this project, it was all about finding the balance. The goal was to make the message stick while keeping it warm, uplifting, and relatable. Here you can listen to the main track from the campaign, a soundtrack that brings the idea of shared responsibility to life in a light, friendly way.
