The process
It might sound simple, but it’s not easy to come up with a universal, catchy tune for a dishwashing product. So I focused on the end result instead—that moment when everything’s clean and there’s nothing left to do. Total zen. I pictured that feeling when you’re so relaxed you just hum along to anything.
To avoid clichés and keep the rhythm of the animation feeling natural, I built the track almost entirely from vocal layers, with a bit of acoustic guitar mainly used for percussion. It turned out great: a light, happy tune that carried the message of the campaign.
The track was a success and became part of Fairy’s international rollout.
