The process
You could shake it in any style you wanted, moving to your own rhythm. My job was to compose the music and create the sound design for the cleaning moves in each demo: tango, techno, urban, and charleston.
I did plenty of editing acrobatics between clips and handled the whole audio process—composing, recording, editing, and syncing everything. Like most projects I work on, more than half the time goes into research and planning, while the actual production is usually the easiest and most fun part.
The experiment worked out great—simple, fun, and effective.