Shake it

This commercial came with a fun brief: a “close-to-scientific experiment,” as the intro says, showing that washing dishes doesn’t have to be complicated. It can actually be fun. Just one drop of detergent and a little “Shake It” dance is enough to clean effectively, without much effort.

  • Year
  • 2019
  • Tag
  • Commercial
  • Type
  • Advertising
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The process

You could shake it in any style you wanted, moving to your own rhythm. My job was to compose the music and create the sound design for the cleaning moves in each demo: tango, techno, urban, and charleston.

I did plenty of editing acrobatics between clips and handled the whole audio process—composing, recording, editing, and syncing everything. Like most projects I work on, more than half the time goes into research and planning, while the actual production is usually the easiest and most fun part.

The experiment worked out great—simple, fun, and effective.


The soundtrack

This was an international campaign adapted for Romania, Serbia, and Greece. I worked on several assets, including this short jingle for Romania: "Fairy fun fără tam-tam," which roughly translates to "Fairy fun without a fuss."

Fairy fun fără tam-tam [tagline] (RO)
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When I was brought on board for this ad, the goal was to create an original tune that felt super relaxed, playful, and laid-back. The music needed to support the message that you don’t have to worry when you’ve got the right tool for the job.

When I was brought on board for this ad, the goal was to create an original tune that felt super relaxed, playful, and laid-back. The music needed to support the message that you don’t have to worry when you’ve got the right tool for the job.

When I was brought on board for this ad, the goal was to create an original tune that felt super relaxed, playful, and laid-back. The music needed to support the message that you don’t have to worry when you’ve got the right tool for the job.

Make Sound

makesound.design

Make Sound

makesound.design

Make Sound

makesound.design