Good night, concerns!
Good night, concerns!
Good night, concerns!
Good night, concerns!
This Pampers campaign, “Noapte bună, griji!” (Good night, concerns!), was built around a simple and powerful idea: a lullaby to help put parents’ anxieties to bed, right along with their babies.
- Year
- Nov 2017
- Category
- Manifesto
- Type
- Brand
- Contribution
- Arrangement
The process
I helped create the music for this lullaby, which became the heart of the entire campaign. The goal was to make something soothing and memorable that addressed the real-life sleep challenges new families face.
The lullaby was also featured on radio and, later, on television and the message connected well with people, and it was great to see the project recognized with Silver trophies at both the Romanian PR Award and Internetics.
References:
PR Award
More Details
The soundtrack
Here are the soundtrack versions from the campaign, all in Romanian. The first track, “Noapte bună, griji!” (Good night, concerns!) is the main version used in the campaign. The second, “Cântecul părinților” (Parents’ Song), was made for the social promo version. The third is the instrumental.
For all of them, I kept the sound as raw and natural as possible—minimal processing, no flashy production—so it stayed warm, real, and comforting, like a genuine connection between a mother and her child. Just simple, honest music meant to feel close, not polished.
Next Project
This was a really meaningful project to contribute to. For this Pampers campaign, I helped create the music for an anthem dedicated to premature babies and their families, with vocals by Adela Popescu.
