This Pampers campaign, “Noapte bună, griji!” (Good night, concerns!), was built around a simple and powerful idea: a lullaby to help put parents’ anxieties to bed, right along with their babies.
I helped create the music for this lullaby, which became the heart of the entire campaign. The goal was to make something soothing and memorable that addressed the real-life sleep challenges new families face.
The lullaby was also featured on radio and, later, on television and the message connected well with people, and it was great to see the project recognized with Silver trophies at both the Romanian PR Award and Internetics.
Links:
PR Award
More Details
Here are the soundtrack versions from the campaign, all in Romanian. The first track, “Noapte bună, griji!” (Good night, concerns!) is the main version used in the campaign. The second, “Cântecul părinților” (Parents’ Song), was created for the social promo version and features Roxana Andronescu. The third is the instrumental.
For all of them, I kept the sound as raw and natural as possible, with minimal processing and no flashy production, so it feels warm, real, and comforting, like a genuine connection between a mother and her child. Just simple, honest music meant to feel close, not polished.
